Marketplace SEO
Be found first when buyers search
Digital98 runs marketplace SEO for Wildberries, Ozon and Yandex Market as an ongoing discipline: keyword research and a semantic core per product, optimized titles, attributes and descriptions, competitor analysis, and weekly position tracking with regular reports. The aim is the first screen of search results, where most orders are placed, without paying for every click.
Most marketplace purchases start with a search query, and the first screen of results takes most of the orders. Ranking there isn't luck — it's a function of keywords, card quality, conversion and sales dynamics.
What's included
- Search query research and a semantic core per product
- Title, attribute and description optimization
- Competitor and category analysis
- Search position tracking with regular reporting
- Recommendations on pricing, stock and reviews that affect ranking
How it works
- 1
Audit
We analyze your current positions, cards and competitors.
- 2
Optimize
Titles, attributes and content are rebuilt around the highest-value queries.
- 3
Track and iterate
Positions are monitored weekly and cards adjusted as algorithms and seasons change.
Frequently asked questions
How fast do results appear?
First movement usually shows within two to four weeks; competitive categories take longer. Positions earned through relevance and conversion tend to stick.
How is marketplace SEO different from Google SEO?
Marketplace algorithms rank products, not pages — sales velocity, conversion, stock availability and reviews matter alongside keywords. It's a different playbook, and it's the one we specialize in.
Do I need SEO if I already run ads?
They work best together: ads deliver immediate traffic, while SEO reduces your cost per order over time — organic positions don't charge per click.